Well familiar to all Latin markets and beyond, Empadas are delightful pies consumed on the go or at home throughout the day.
We approached the redesign of Pingo Doce Empadas by positioning the product visually as an approachable, fresh brand utilizing a modern aesthetic in a very traditional category. The fresh ingredients and the appetizing product are placed on a minimal black cutting board, lifted to the forefront, inviting the consumer to see the snack in a new and exciting light. As a result, Pingo Doce Empadas easily stand out in the retail environment and appeal to the consumers with their modern simplicity and strong aesthetic appeal.
Food / Snacks
Photography Post production