Gold Muhle is a specialty German beer brand designed for the growing Vietnamese market. The design aesthetic was build upon premium category symbolism and and used simple cultural references. Building a clear narrative that joined the brand name with the visuality of the label, the new design swiftly entered the market, facilitating brand recognition on shelf and brand name recall during purchasing. A commercial market challenger build on limited budget, Gold Muhle performs strong next to the leading local brands, claiming its spot as a true European brand amongst famous contenders.
Beverages / Ale
Artwork & Print Support