Authentic Parisian craftsmanship in the heart of Helsinki. The packaging for the artisan french bakery Frambois was influenced by fantasy, romance and French architecture. The tones, colours and lines have been used to illustrate a sense subtle authority and Parisian lifestyle, while communicating warm fresh baked bread feel. While the new packaging reduced packaging cost by 30%, it also showed more of the product than any other brand on the market. Obvious or subtle, innovation comes in many different forms.
Packaging 2D / 3D
Prototyping & Modelling
Artwork & Print Production
GDUSA, American Package Design Awards, Winner, New York, USA
A´Design Award, Brand and Packaging Design Excellence, Bronze, Italy