Wishbhone Cord Manager
Packaging 2D / 3D
Prototyping & Modelling
Artwork & Print Production
The brand new start-up Wishbhone introduced an innovative product that aims to make our lives easier and our leads organised. Our primary aim was to create packaging that adds value to an otherwise inexpensive and small product.
The intelligent one-piece structure folds in on itself and the diecut hole provides an inner slot mechanism that holds the product in place. The one-piece structure continues to fold in on itself and eventually locks to create a pack that resembles a display case. The result enables the product appear as though it is floating effortlessly, suspended in a museum exhibition.
Starpack Award, Food Packaging, Gold, Award of Excellence, London, UK
Starpack, Graphic Design, Silver, Highly Commended, London, UK