Food (Rye Pie)
Packaging 2D / 3D
Prototyping & Modelling
Artwork & Print Production
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
Pentaward, Worldwide Packaging Design Awards, Paris, France
EDawards, European Design Awards, Bronze Award, Helsinki, FINLAND
American Package Design Awards, Winner, New York, USA