Here's to celebrating Angolan women, award-winning juice, the evolution of a national brand and every last drop of disruptive nature that is good design.
Nutry is the national juice brand in Angola and is the market leader in many African countries. This iconic brand is proudly produced with 100% Angolan ingredients, and thus we build our design strategy upon the notion of “African Pride”. Our inspiration came from the Angolan culture, it’s people, it’s colours, and it’s flavours. We were very much inspired by the zungueira women who adorn the vibrant capulanas sarongs upon their heads and carry the fruits of their labour to the local market. The design is dedicated to the women who represent Angolans as everyday heroes, a symbol of African roots and a sense of national pride.
“It is the first time the packaging design
is the starting point for all the advertising
campaign, a massive success.”
Nutry Marketing Director
Collaborative Brand Design Strategy
Brand Narrative and Tone of Voice
Prototyping & Modelling
Artwork & Print Production
Consulting on Packaging / Product Production