Finland, Sweden, Denmark, UK, Germany
Companies like Nord-T don’t come across very often. Run by two fearless, passionate, joyful women - Mirka and Nina - Nord-T entered our world in need of direction. Slowly growing, already on the market, but somehow stuck, the brand needed help with figuring out its potential and its path forward. Our first meeting with them lasted 3 hours – we laughed with tears in our eyes every minute after that first handshake. This meeting of minds and spirits had never felt more natural.
Together, we started with a clean canvas and sketched the brand anew - its narrative, its positioning, its visual identity and tone of voice. This led to a refreshing product range busting with age old traditional know-how, but enriched with a modern Nordic take on what is considered tea with real Arctic superpowers. A little bit of Nordic nature and culture in a cup, and the results are like nothing you’ve tasted before.
We upgraded from brown pouches to a packaging format that sits proudly at home, and crafted a graphical identity that can support the vibrancy of the brand - and what vibrancy does it indeed have! We laughed some more as we tapped into the Nordic spirit which transcended to the naming of the products. We spread all this happiness across a number of touchpoints to help these amazing entrepreneurs reach out and grow their market, and they have been winning ever since. With a stocklists growing every single day, Nord-T is a challenger brand with real moxie that is going ruffle some serious feathers, if hasn’t already done so.
Brand Narrative and Tone of Voice
Copywriting & Naming
Internal / External Communications
Advertising and Promotions:
Prototyping & Modelling
Artwork & Print Production
Consulting on Packaging / Product Production