Pirkka, Rainbow ja muut ruokakaupan omat merkit myyvät hyvin. Osa näistä elintarvikkeista valmistetaan Suomessa. Voisi kuvitella, että kaupan oman merkin ruoka on samaa tavaraa kuin kotimaisen valmistajan merkkituotteissa - eri paketissa vain! Kymmenien tuotteiden vertailu paljasti, että näin ei ole. Eri tavaraa olivat kaikki.
This week Adweek pointed our attention to the newest advertising initiative from Patrón Premium Tequila - a series of print and multimedia ads by Cramer-Krasselt, New York.
The campaign is brilliant and admirably executed. As the focus is on presenting the Patrón bottle and its contents as a hero brand, the core idea skilfully unfolds upon what matters the most – perception and touch-points – decorated, elevated, beautifully communicated.
Some food for thought: One-third of the world's food goes to waste every year. In the U.S., about 40 percent of our food gets thrown out. It's happening on the farm, at the grocery store and in our own homes.
Doug Rauch wants to take wholesome food that people and industry throw away - cook it and sell it at low cost as prepared meals. Doug states ''This is about trying to tackle a very large social challenge we have that is going to create a health care tsunami in cost if we don't do something about it. I don't regard Daily Table as the only solution — there are wonderful innovative ideas out there — but I certainly think it is part of and is an innovative approach to trying to find our way to a solution.''
Here at PACKLAB, we think this is a great idea and can't help wondering what products could spin off from this service and how creative packaging design could support such a venture initiative like this.
Sources: npr.org Other links: fixfooddates.com / good.is
Coca-Cola has unveiled a unique drink that is perfect for a hot summer's day - a bottle made of ice. Coca-Cola makes the ice bottles by pouring water into a silicone mould, freezing them at -13 degrees Farenheit and then filling the mould with Coke. The ice bottles are currently only available in Colombia, but are proving very popular - vendors are selling around 265 an hour. Source: telegraph Other links: coca-cola company
Pepsi is redesigning its 16 and 20 ounce bottles for the first time since 1977. The new design features a swirled grip on the bottom portion of the bottle, a shorter label edged in a "cola-coloured" border and an enlarged version of its current globe logo and applies to Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next.
It is a big honour that Peltolan Blue Cheese packaging has been nominated as a shortlisted finalist in this years Design Week Awards 2013 in the UK. Established in 1989, the Design Week Awards is the largest awards scheme of its kind in the UK. The awards recognise excellence and innovation in design across nearly 20 design specialisms ranging from corporate identity and packaging through to websites and consumer products. The real honour for us is to be mentioned in the same breath as some of the best agencies in the world working for clients such as Apple, Coca-Cola, Nike, Microsoft, Google …and of course not forgetting our Peltolan. ;)
A big congrats to PACKLAB's team for punching well above its weight again.
So, what if flat-pack furniture was smart enough to assemble itself? Once heated to a set temperature, the material he works with, shape memory polyurethane (SMPU), will expand to a given design. Belgian designer and engineer Carl de Smet is experimenting with a kind of smart foam technology, which he believes could do just that. Endless opportunities for brand owners to create unique product packaging interactions and experiences, not to mention cost savings for logistics. Very interesting indeed.
The Finnish packaging magazine - Pakkaus has written an article about PACKLAB and its innovative approaches to consumer led packaging design. The article also highlights how PACKLAB has successfully worked with small-medium business in Finland, large international clients and has won many national, European and international honours.
It is a chocolate lover’s idea of a perfect postage stamp: Everything is coca-scented and even the glue tastes like chocolate when licked. To celebrate Belgium’s renowned chocolatiers, the country’s post office, Bpost, has launched a set of limited-edition stamps that smells and tastes like chocolate, the BBC reports
Hungarian design student Eva Valicsek, may have come up with something special. Her concept for an egg carton of the future – made of cardboard and a rubber band – was made for a university competition but has already received some cautious commercial interest. Her redesign came from a challenge set by the Institute of Applied Art at the University of West Hungary, in the city of Sopron, where she was studying. “I looked at existing egg cartons and found many problems with them,” she says. “Most importantly, the existing boxes cannot be adjusted to the size of the eggs - smaller eggs may turn around in the stand.” The current egg box protects the eggs but also keeps them out of sight; when we buy other products, such as fruit and vegetables, we’re able to choose exactly which ones we want to buy.
Imagineering 21 March 2013, The egg box that updates a humble yet classic design, Stephen Dowling, http://www.bbc.com/future/story/20130319-updating-the-humble-eggbox-design
Nature knows that one of the best ways to package food is to make it possible to eat the whole dang thing, skin and all. In that spirit, Diane Leclair Bisson is working to give fruit a brand-new identity, transforming tomatoes into a series of edible containers for a project designed to encourage reflection on our consumption-centric society and wasteful habits. It’s casing that becomes part of the snack--rather than toss it in the trash, just pop it in your mouth. via www.fastcodesign.com by Jordan Kushins.
NASA's 50 year old space mission food packaging mercury and gemini space mission
(1961- 1966). Responsible for providing flight crews with food systems that are safe, the advanced food technology project from NASA focuses on meal preparation for space missions -- delivering proper nutrition to astronauts, while still balancing appropriate vehicle mass, volume, waste, and making cooking times more efficient.
Images and content courtesy of NASA, via www.designboom.com
PACKLAB has developed the packaging and branding for Peltolan Blue Cheese and Patakukkonen Rye Pie, both have won GDUSA American Package Design Awards in New York. A good day for authentic Finnish food products and packaging design.
The American Package Design Awards rewards packaging, p-o-p and related projects that are visually attractive, yes, but more importantly, features designs that advance the brand and forges an emotional connection with the purchaser at the moment of truth.
GDUSA has been the news magazine for graphic designers and other creative professionals in America since 1963.
Metaphors are the way we understand the world; love is a battlefield, life bittersweet... breaking news, a brilliant idea. As early as middle school, we are taught linguistically how to identify and compose a metaphor. In recent years, breakthroughs in psychological research have shown that metaphors significantly affect the way we process information nonconsciously, starting with our first experiences after birth. Touch is the first of the five senses people experience and metaphors are the way our brain processes our first interactions with the world; a soft baby blanket means warmth, comfort and safety. As we grow older, touch impacts the way we perceive the products and packaging we interact with on a daily basis because of the way we process information metaphorically. For a brand, understanding the nonconscious differentiating factors of a product design may feel impossible to test, but by utilizing embodied cognition psychology it’s now possible to see how to design products and packaging in a way that truly entices the brain ...more
Are you over-worked and under-energized? At Behance's 99% Conference, energy expert Tony Schwartz breaks down our productivity myths and shows us how to get back on track.
Peltolan Blue Cheese Packaging and Brand Design
The new packaging and brand design has seriously transformed the value of the product - Finnish Premium Blue Cheese brand. Now the product communicates the true Finnish roots of the product, whilst offering unique promotional and merchandising opportunities. The ''Slice of Finnish Nature'' was taken literally and transferred to the stackable structure that forms a birch tree. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustration details that can be found such as the farms cows, the farmer and his tractor. The holistic joined-up approach to product development has produced a unique premium tactile packaging experience.
More information coming soon.
The Influence of the Colour of the Cup on Consumer’ Perception of Hot Beverage.
Research has demonstrated that the physical attributes of the containers from which we eat and drink can influence our perception of various foods and bever- ages and the overall consumption experience. In the present study, we extended this line of research in order to investigate whether the consumer’s perception of a hot beverage (namely hot chocolate) would be influenced by the color of the plastic vending cup from which it was served. To this end, 57 participants tasted four samples of hot chocolate from four cups of the same size but different color (red, orange, white and dark cream). The participants had to rate each sample of hot chocolate (two of which had been sweetened) on a number of sensory scales. The results revealed that orange (with a white interior) and dark-cream colored cups enhanced the chocolate flavor of the drink and consequently improved peo- ple’s acceptance of the beverage. By contrast, sweetness and chocolate aroma were less influenced by the color of the cup, but the results still showed that the hot chocolate, when consumed from the dark-cream cup, was rated as sweeter and its aroma more intense.
The Influence of the Colour of the Cup on Consumer’ Perception of Hot Beverage.
BETINA PIQUERAS-FISZMAN1,2,3 and CHARLES SPENCE2
1Department of Engineering Projects, Universitat Politècnica de València, Camino de Vera s/n. Valencia 46022, Spain. 2Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford, OX1 3UD, UK
Journal of Sensory Studies 27 (2012) 324 - 331
A new year awaits us with many more challenges and rewards ahead. 2012 was a tough year for most, yet at PACKLAB we have worked hard and stayed positive and as a result we have prospered. We have been gaining exciting new business in our domestic as well as international markets with work coming in from the UK, UAE and Italy just to name a few. It has also been great to see a lot of work being published around the world and it feels good to get recognition from the Starpack UK Awards, European Design Awards and from Pentaward Global Packaging Awards again for our work. We think this is evidence that the PACKLAB team is staying lean, hungry and competitive for more even in these challenging economic times. This hunger and competitiveness is hopefully seen in the work we produce, the added value we bring and financial ROI results we are able to achieve for our friends, partners and clients.
The PACKLAB team are also working in partnership and have joined a new business in the form of Nordic Hug one of Finland brightest start-ups. One of the world's first natural disinfection and cleaning companies for touch screen technology. Great people, real passion for what they do and there are real signs of a very successful business to come. We will be posting Nordic Hugs developments here so look out for them. nordichug.com
This is the start of our 'telegraph' a place where we will be sharing all our news, ideas and interests. This year we plan to be more visible and communicate our passion a little bit more. It is also a place for you to share your thoughts, contribute and connect for a better 2013. Connect with us on Facebook, Twitter or Pinterest.