Agencies seldom talk about anything else but how great of a job they have done for their clients. We think that it takes two to tango and we couldn't be more glad for it.
The design services and consumer goods industries coexists in mutually dependent symbiosis. However, companies in the design and consulting business seldom talk about anything else but how great of a job they have done for their clients. At PACKLAB, we think that a project is only as successful as how dedicated both parties are to the design process. It takes two to tango and we couldn't be more glad for it. Here is what the last twelve months of creativity, joy, laughs, sweat and tears reaffirmed for our global teams:
1. Turning good creative ideas into profitable investments requires the willingness to experiment
Exploration and experimentation are native to the design process. In today’s fast paced business climate, however, taking the time for design exploration is a luxury. The faster we arrive at the end result, the more efficient of a partner we are. What we often lose in the process, however, are the rich possibilities resulting from allowing the creative process to absorb and reflect feedback. For that, one needs a willing partner.
Case in point:
Gallo Worldwide is the number 1 Portuguese brand of olive oil in the world. The global brand worked with PACKLAB on reinventing their assortments of table olives as a signature product line in convenient doy packs for global markets. A trusting partner, Gallo is company that embraces and savors a multi-stage design development process, encouraging in depth exploration of narrative and design avenues suitable for a multi-cultural design audience. The result? A profitable investment and a successful design, that just won an American Packaging Design Award 2016.
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2. Clients are people, and so are designers
One too many times, agencies see nothing more but numbers in their clients, and vice versa. We are fortunate. We work with inspiring, driven, successful companies world-wide who are in for the journey, not the means through which it is traveled. Nothing drives creativity and project success more than a genuine understanding of each parties’ roles and respect for one another’s importance for the project.
Case in point:
In the past year we worked with one of the world’s largest producers of professional horticultural substrates, as well as hobby gardening products - Kekkilä. Hand in hand with the management of the iconic Finnish brand, PACKLAB built the brand identity and style guide for the professional side of the company. Creating a premium visual world with notable breath and depth, the collaborative work between PACKLAB and Kekkilä Professional stands as valuable reminder for what closeness and trust between business partners can accomplish.
3. Fresh perspective on a niche product category can shift the norm
Undertaking a packaging design can be a daunting task, especially for young start-ups. Limited budget for marketing and promotion, foggy positioning, doubts and uncertainties about which direction to be taken all make the process challenging for a new market entrants. Keeping things light-hearted and allowing the new brand to claim a fresh new perspective in a niche category is one of the best tools a start-up business can use to differentiate itself from the rest.
Case in point:
Bullet Meal is a start-up brand with the big ambition to redefine the market for ready-meals. We took a playful approach to the design, creating an approachable brand, equally friendly to the office worker and the extreme mountain climber alike. The design allows incorporating the narratives, embedded in the product naming and playful visuality, into advertisement, social media campaigns and engaging promotion, allowing the client to explore low-cost promotional initiatives with plenty of viral potential.
Willingness to experiment, focus on people and audacity to bring fresh perspective are only but a few of the highlights that marked our recent endeavors within the past months. We are grateful for the partnerships continued and those newly initiated.