Some 10 years ago, I walked into my very first Marketing 101 class. That semester, I recall vividly the lecture during the week of the Super Bowl. Our professor, ever so passionate about his field, enthusiastically discussed the best and worst ads from past years.
As an international student in the U.S. I was yet to learn about all the hype surrounding this game. The fact that an entire lecture was dedicated to the marketing importance of a single sports event astonished me. It was fascinating, I thought, that consumers otherwise so attached to their remotes - their single most effective escape from advertising, were for once gladly and willingly tuning in to watch the million dollar efforts of just about every major brand.