So, what if flat-pack furniture was smart enough to assemble itself? Once heated to a set temperature, the material he works with, shape memory polyurethane (SMPU), will expand to a given design. Belgian designer and engineer Carl de Smet is experimenting with a kind of smart foam technology, which he believes could do just that. Endless opportunities for brand owners to create unique product packaging interactions and experiences, not to mention cost savings for logistics. Very interesting indeed.