Peltolan Blue Cheese Packaging and Brand Design
The new packaging and brand design has seriously transformed the value of the product - Finnish Premium Blue Cheese brand. Now the product communicates the true Finnish roots of the product, whilst offering unique promotional and merchandising opportunities. The ''Slice of Finnish Nature'' was taken literally and transferred to the stackable structure that forms a birch tree. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustration details that can be found such as the farms cows, the farmer and his tractor. The holistic joined-up approach to product development has produced a unique premium tactile packaging experience.
More information coming soon.