Agencies seldom talk about anything else but how great of a job they have done for their clients. We think that it takes two to tango and we couldn't be more glad for it.
Knowing the audience is key in any marketing and sales strategy. From industries in packaged goods to services, both local and global considerations have been at equal play for a long time. The focus on the so called glocal consumer masses is for a good reason – around the world today, consumers are more fragmented, as well as more similar to one another than ever before.
Packaging and its design are often considered a trivial attribute in the product’s makeup. Perhaps to some extent at fault for this are the overly used superlatives about a packaging’s role as a “silent salesman” and similar clichés, which do nothing more but make management cringe at the thought of listening to yet another reason why the packaging design of their products is a topic that deserves their attention.
Our philosophy at PACKLAB is anchored around three pivotal points: challenge, reduce, add. We believe that our upmost responsibility as a partner to our clients is to challenge stagnant preconceptions, reduce the excess and the clutter, and add value. Any concept, product or experience can be greatly improved and differentiated if conceptualised through the prism of these three anchor points.
This Black Friday, middle-class Americans around the country will succumb to the lure of the deal. But in many ways Black Friday is a remnant of a bygone era. As recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
GDUSA’s American Packaging Design Awards honours outstanding design from all over the world. This prestigious award celebrates the power of design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
Some 10 years ago, I walked into my very first Marketing 101 class. That semester, I recall vividly the lecture during the week of the Super Bowl. Our professor, ever so passionate about his field, enthusiastically discussed the best and worst ads from past years.
There is hardly such thing as a new idea, leave alone a BIG new idea. If there are big ideas left, they are seldom at the store; if at all, you are more likely to find them in a digital, hashtag, viral, social, you name it, type of form. And that is ok. It is understandable – we, the customers are different, we need novelty and excitement. As big ideas seem obsolete once we see them once or twice, it is even more important for packaging to be able to extend an enhanced brand experience throughout the entire retail setting and beyond.
No packaging, zero plastics, zero waste retail and consumption... sounds too ambitious? This future is closer than we think.
A familiar trend is showing strong progress lately: the zero waste, sustainable, trash free, conscious, mindful, ethical way of life. Just like people, businesses are continuously thinking which bright label or stamp of certification will manifest to the world their good intentions. With different recycling regulations (or lack thereof) all over the world however, it can get a little confusing as to what is one supposed to do or buy.
10 examples of packaging that gets an honest “a-ha!” moment from customers with clever humour and design intelligence.
It is an exciting time for designers and for consumers: the level of enthusiasm to put forth novel captivating ideas is as high as ever, while customers are more open-minded than they have ever been. What should brand managers demand from their creative agencies?
This September, Retail Asia reveals how companies are using packaging design to push the boundaries of innovation.
Hard talk for a good cause: PACKLAB's CEO Ian Rooney on why organisations struggle to remain relevant in the market place.
OPINION PIECE • STRATEGY: To increase exports in Russia, South America must get two things right: what tastes good to the Russian pallets, and what product packaging appeals most to the Russian consumer.
PACKLAB Helsinki has moved to new office at the Kaapelitehdas (Cable Factory). Described as five hectares of culture it's Helsinki's biggest creative centre full of performers, artists, architects and designers.
Ian Rooney PACKLAB's CEO is very impressed with the new location stating ''Its combined rich history, inspiring industrial architecture, sea views, friendly atmosphere and to be surround by creativity and innovation on a daily basis will be complementary PACKLAB's ambitions for the future.''
When we think about packaging we think about artefacts that we normally use in isolation or with some amount of concentration and focus but it could not be further from the truth. Packaging isn't sold in isolation and nor is it consumed in isolation. We are usually multitasking at every major touch point from wondering down our retail isles, whilst we are cooking or to being distracted by other people or things in our environment.
Bo Wallteg from the Swedish publication Nord Emballage interviews our very own Ian Rooney to discuss how the Irishman has left his mark on Packaging and Brand Design education. From exploring Ian's education and early career to how PACKLAB are now making waves internationally. (Interview in Swedish)
271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book.
This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app.