This week Adweek pointed our attention to the newest advertising initiative from Patrón Premium Tequila - a series of print and multimedia ads by Cramer-Krasselt, New York.
The campaign is brilliant and admirably executed. As the focus is on presenting the Patrón bottle and its contents as a hero brand, the core idea skilfully unfolds upon what matters the most – perception and touch-points – decorated, elevated, beautifully communicated.
Not sure about you, but the simplicity and aesthetic of this xray print ad simply tickles our design senses.
What we like about this the most - the "hero" here is not only the brand, but also the collective of its touch points - tactile sense, visual appeal, heritage, uniqueness, signature shape - from the glass surface to the cork. The heroes are two - the brand and the packaging. Cramer-Krasselt's effort was also quite heroic. Cheers!