Seamlessly fitting the definition of a ‘world-citizen’, Alex has worked and lived in native Bulgaria, U.S.A, Canada, Germany & Finland, gathering wide experience on the international business scene. Educated in University of Wisconsin in the U.S., Concordia University in Montreal, Canada and Aalto University in Helsinki, Finland. Alex is an academic at heart and a business strategist in practice. She has been setting foot in a broad range of fields – from consumer behavior research, through strategic branding and brand management, to business development and account management, within a number of industries, such as advertising, consumer goods, real estate, entertainment and fashion.
Specialist: Brand & Marketing Strategy, Consumer Research, Account Management & Business Development