Al Rawabi Milk Range
Food & Drink (Dairy)
United Arab Emirates
Al Rawabi's ambition was to introduce an innovative milk bottle range to the competitive middle east markets. Qualitative differentiation was the objective, which was achieved through structural packaging with characteristics so distinctive that they would be manifested through peopleʼs behaviour. Emotional rich touchpoints in the packaging coupled with memorable shelf presence made this project a statement for innovation in the category.
Prototyping & Modelling
Starpack Award, Food Packaging, Gold, Award of Excellence, London, UK
Starpack, Graphic Design, Silver, Highly Commended, London, UK